appraisal   (uhprayzuhl) noun    
1.  The classification of someone or something with respect to its worth. 
2.  A document appraising the value of something (as for insurance or taxation). 

doldrums   (dohldruhmz) noun    A state of inactivity (in business or art etc).

often capitalized: a part of the ocean near the equator abounding in calms, squalls, and light shifting winds

efficacy   (EHfihkasee) noun    Capacity or power to produce a desired effect.

flotilla   (flohtihluh) noun    
1.  A United States Navy fleet, or any other naval fleet,  consisting of two or more squadrons of small warships. 
2.  A fleet of small craft.

furor   (fyurawr) noun    
1.  A fit of rage. 
2.  A sudden outburst (as of protest).

heed    noun,verb    Pay close attention to.   "Heed the advice of the old men" 

legitimate   (luhjihtuhmuht) verb,adjective    
1.  Make legal. 
2.  Show or affirm to be just and legitimate. 
3.  In accordance with reason or logic. 
4.  In accordance with recognized or accepted standards or principles.   "legitimate advertising practices"  

pompous   (pompuhs) adjective    Showing arrogance or conceit. 

sterling   (sturlihNG) noun,adjective    
1.  British money; especially the pound sterling as the basic monetary unit of the UK. 
2.  Highest in quality.

supersede   (soopurseed) verb    Take the place or move into the position of.